Make Money From Niches

Book Rapper Make Money From Niches The Book

Chris Anderson, The Long Tail: How Endless Choice is Creating Unlimited Demand, Random House, London, 2006.

Speed RAP

Thanks to the Internet we’re moving from an ‘OR’ to an ‘AND’ era; a culture of Compact Head and Long Tail, institutions and individuals, professionals and amateurs, mass market and niches. Mass culture won’t fall; it will simply get less mass. Niche culture will be less obscure; it will flourish.

BIG Idea

It’s time to re-invent your business and this RAP shows you how with Anderson’s Three Forces driving The Long Tail: The Democratization of Production, The Democratization of Distribution and Connecting your Products to your Customers through Amplified Word of Mouth.

Your Challenge

How can you make money from niches? Start by immersion in this RAP (Review + Action Plans). Then select one of the six Big Ideas as your immediate focus. Apply this thinking to your business then move onto the next one. Share your results with us for possible inclusion in a future edition.

More from Book Rapper

 

More Updates

Time Management is a Lie - Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not 40,000. Not 400,000. Four. Thousand. Weeks. But that’s a total

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision to life? I’ve studied over 1000 manifestos over 10 years

The Six Types of Business Manifestos

Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste