How to write a manifesto in 60 seconds
A manifesto is a powerful tool for creating the future. This might be for your personal use, team, organisation or community – the structure and format are essentially the same.
In this post, I’ll walk you through the two essential steps you need to write a manifesto. It will only take 60 seconds to explain (watch the video).
Alas, it will take you a little longer to write your manifesto. But as they say in the classics, enjoy the journey. In this case, enjoy engaging in the questions of:
The first step is to define what you want.
The usual way people talk about this is to define your goal. In the video, I used a simple example of how to make dinner.
Here are some other examples.
When I work with business clients and thought leaders, we make a slight variation on this: we define the context.
Given this is a business situation, this means we are defining the area of business that we are working in and ultimately the context shift that you are suggesting your clients take.
For more on Context Shifting read the post: How Thought Leaders earn money from what they know.
The second step is to define the actions or principles that you need to achieve your goal (or to win in the context you have defined).
The simple example I share in the video is based on specific actions. It has five steps: Recipe, Shop, Chop, Cook and Eat.
Here are some other examples:
Your steps or rules could also be values, beliefs, principles, guidelines, goals or steps.
If you’d like some more information on how to write a manifesto, here are some resources to consider:
If you have any questions about this, please add a comment below.
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