Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty and generate referrals.
In this webinar you’ll learn:
• How to eliminate the need for cold calls by attracting referrals
• Why One-on-one marketing doesn’t work and what to build instead
• 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now
How to Create a Cult Following
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…