Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty and generate referrals.
In this webinar you’ll learn:
• How to eliminate the need for cold calls by attracting referrals
• Why One-on-one marketing doesn’t work and what to build instead
• 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now
How to Create a Cult Following
When you’ve spent years building experience, and you get to the point where working harder…
In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…
If you’ve spent years building experience, you may have been in this situation. You're putting…
Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a…
If you've been following this channel for a while, you'll know the work here has…
There was a period in my work when I knew I was helping people. Clients were…