Categories: Book Rapper

Four Qualities of Viral Networks

Derived from…
Adam L Penenberg, Viral Loop

PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them.

1 Network Effects

Cars and Freeways are examples of negative network effects. The more people use them the less useful they are due to traffic jams and roadblocks. Telephones are an example of positive network effects. The more people that have one, the more people you can call with your phone. The Yellow Pages is reliant on network effects too. The more people that advertise the more valuable the book becomes and the more enticing it becomes to advertise.
Action : Discuss how you can tap into network effects.

2 Build an EcoSystem

To build a viral network you’ll need to think of it as creating a complete ecosystem. For instance, eBay needed buyers, sellers, a payment system and a way to manage trust. Without any of these key ingredients their business would not have flourished.
Action : Define the entire list of things a person needs to use your product or service. Unite them to make it easier for your clients.

3 Social Networks

To grow exponentially you’re going to need a lot of content to keep your audiences engaged. And, the content that is most interesting to us is the stuff we’ve created ourselves. Even better on a social media site like Twitter and LinkedIn, the content is created for free.
Action : What tools can you provide  your customers to create and connect with you and others?

4 Streamline

How easy it it do business with you? Each extra step could make the difference between your business going viral or not. For example, it was Google’s detailed focus on the user experience and minimalist home page that helped fuel its rise to the top of search.
Action : How can you make it easier for customers to do business with you? How many steps are in your sign-up process?

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 days ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

1 week ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

3 weeks ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

1 month ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

1 month ago

Four Easy Ways to Write a Personal Mission Statement

Have you ever thought about what your personal mission statement would look like? Would it…

2 months ago