Design Advantage : The Secret to Creating Long-Term Value 2
Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009.
Précis
If you want short term results stick to your numbers that prove the past. If you want long term sustainable results operate as a design firm. It’s the key to innovation and growth – and staying competitive!
Benefits
Martin’s book is a big picture strategy book.
He explains why Design Thinking is important and provides a key model for making it happen.
Plus there’s enough clues and examples to get you started.
Who’s It’s For
Book Rapper Thinks…
Deee – Zine! Deee – Zine! Deee – Zine!
As a designer, this books sings sweet sonnets to my ears.
It’s the story I wanted to tell and didn’t have the words to say it.
Roger’s my new design hero!
He’s put design back in the centre of business conversations!
What is the key to a meaningful life? Is it money or happiness? Or something…
What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…
I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…
What is a Personal Manifesto? And how can you use one to empower you life?…
How do you write a five-star personal manifesto? That’s an easy question compared to this…
What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…