Design Advantage : The Secret to Creating Long-Term Value 2
Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage; Harvard Business Press, Boston, 2009.
Précis
If you want short term results stick to your numbers that prove the past. If you want long term sustainable results operate as a design firm. It’s the key to innovation and growth – and staying competitive!
Benefits
Martin’s book is a big picture strategy book.
He explains why Design Thinking is important and provides a key model for making it happen.
Plus there’s enough clues and examples to get you started.
Who’s It’s For
Book Rapper Thinks…
Deee – Zine! Deee – Zine! Deee – Zine!
As a designer, this books sings sweet sonnets to my ears.
It’s the story I wanted to tell and didn’t have the words to say it.
Roger’s my new design hero!
He’s put design back in the centre of business conversations!
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