Previously in this series we talked about Five Ways to Join a Conversation.
The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions.
The traditional organization is built around a group of silos. For instance, Marketing, Advertising and PR are not usually connected to Customer Service. In the new Conversational Organization this needs to change. Customer service needs to be re-deployed as a pro-active conversational strategy, not as a post-sales ‘clean up the mess’ operation.
The shift from Traditional Marketing to Conversational Marketing requires a restructure. Ensure your vertical silos are joined by a horizontal thread of conversations throughout your organization.
[Tweet “Six keys questions to create a conversational organisation”]
Here are some fundamental questions to ask to assist you in your redesign.
Be warned: Not joining the conversation might be your biggest mistake.
[Tweet “How to breakdown your organisational silo through conversations”]
This is from the Book Rapper issue Talk With Me that is derived from: Joseph Jaffe’s fabulous book Join the Conversation.
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