What’s motivating consumers to produce content? They’re becoming the new ‘mass media’ in terms of content production because: they can; they want their 15 blog posts of fame; it’s a way to make money; and for self-actualization – it’s being creative for creative sake.
There are 3 distinct Phases of Content Creation
The key point of Content Creation is not you pushing out your marketing message. It’s the conversation between you and your customers.
Why spend millions building a brand and then when a consumer notices us we ignore them?
[Tweet “The key point of Content Creation is the conversation you create #content”]
To contextualize content is to change the frame of reference. In other words it’s a way to put fresh meaning on an existing idea. There are 3 distinct Phases of Content Contextualization:
[Tweet “The three phases of creating context for your content #content”]
Once you’ve created your content, then you’ll want to disperse it. There are 3 distinct Phases of Content Propagation:
[Tweet “The three phases of content propogation and sharing #content”]
Source: This is from the Book Rapper issue Talk With Me which is derived from: Joseph Jaffe’s fabulous book Join the Conversation.
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