Ideas Marketing

Lunch with Seth Godin

Recently I had lunch with Seth Godin courtesy of my good friend Bill Jennings. I’d like to say it was…

10 years ago

How to Be the Apple of Your Industry

In this Book Rapper episode we discuss an important business book. Today we’re talking about Apple, and how to be…

11 years ago

The One Thing Every Brand Needs

Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only…

11 years ago

10 Things I Learnt From My Customers

Recently I surveyed my customers using Survey Monkey to find out what the major issues in their businesses are. Here's…

11 years ago

Eight Steps to Create Profitable Products

Geoff McDonald discusses the eight steps you need to take to create profitable products. This is episode 028 of the…

11 years ago

Why You Need to Create a Product

Episode 026 of the Ideas Architect Podcast Based on my previous post about ‘How Long should a podcast episode be?’…

11 years ago

Why You Need A Product Vision

Why You Need a Product Vision As the old saying goes... If you don’t know where you’re going, then any…

11 years ago

Product Plan: My Retirement Plan

Your Product Plan Previously we wrote about 15 ways to grow your business using products. One item that we could…

11 years ago

Get Paid to Promote Yourself

Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing…

11 years ago

Instant Products: Six Examples

Previously we shared the secret to creating products quickly and easily. Today we want to explore instant products. Whilst not…

11 years ago