Ideas Marketing

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…

10 years ago

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…

10 years ago

Ten Tenets of Good Conversation

Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing.…

10 years ago

Marketing Conversations

Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your…

10 years ago

The Fit Bit Game

I don’t usually showcase ads in my blog posts. And, every now and then a great one comes along that…

10 years ago

Valentines Day and Ideas Marketing

Today is the 14th of February and generally celebrated as Valentines Day - the day when lovers express their love…

10 years ago

An Easy Way to Re-invent Your Business

What Business Are You In? A friend and colleagues runs a gym. And, at the moment, his landlord is making…

10 years ago

Extended Business Cards

Extended Business Cards Previously we wrote about the Pros and Cons of Business Cards. And, we finished with the important…

10 years ago

Business Cards – Pros and Cons

Why I haven't bothered with Business Cards Ah Business cards! They are one of the essential promotional tools every professional…

10 years ago

Your Brand Flavour

How do you attract a loyal customer base who are more than happy to sing your praises to anyone who…

10 years ago