One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…
What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing.…
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your…
I don’t usually showcase ads in my blog posts. And, every now and then a great one comes along that…
Today is the 14th of February and generally celebrated as Valentines Day - the day when lovers express their love…
What Business Are You In? A friend and colleagues runs a gym. And, at the moment, his landlord is making…
Extended Business Cards Previously we wrote about the Pros and Cons of Business Cards. And, we finished with the important…
Why I haven't bothered with Business Cards Ah Business cards! They are one of the essential promotional tools every professional…
How do you attract a loyal customer base who are more than happy to sing your praises to anyone who…