Marketing Trends: Slice and Dice
This is the third in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Where is the Profit? What is the most profitable part of your business? In the Old Marketing, one product line typically subsidised another and […]
Marketing Trends – Attract the Interested
Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you were to strike gold. ie, […]
Marketing Trends – Big Idea
What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised […]
The Great Business Gestalt
The Great Business Gestalt What’s the Great Business Gestalt? It’s one of our big ideas from the 25 big ideas from my new book: What the #$%?! Is Going On? In this Podcast Episode This big idea is about the Great Business Gestalt. A Gestalt is a German word that means the whole cannot be […]
The Future of Roads
Do we need to keep building new roads? For the first time car ownership is now in decline. New car sales per person are now at their lowest levels for 20 years having dropped significantly since the GFC – a trend that is appearing across the world. For the Baby Boomers the car was a […]
The Future of Twitter
Our Topic Here’s one more of our big ideas from the 25 big ideas from my new book: What the #$%?! Is Going On? In this Podcast Episode This big idea is about the Future of Twitter. In particular, we consider the emergence of The Internet of Everything. When this article was first written way […]
Climate Change in Five Phrases
[Tweet “How the words have changed! Climate Change in Five Phrases #IPCC Report 2014”] At what point is something certain? The science model is based on consistency and likelihood. And, whilst the scientists agree (and have for a decade or more) that climate change is being caused by human activity they are still loathe […]
What is Going On? Part 2
Our Topic A couple of weeks back I published my first book in over ten years: What the #$%?! Is Going On? And, last week we shared the introduction and two of the 25 big ideas contained in the book. And, here’s three more to help satisfy you appetite for big ideas. In this Podcast […]
What is Going On?
Our Topic Last week I published my first book in over ten years: What the #$%?! Is Going On? And, this week in this podcast episode I share the introduction and two of the 25 big ideas contained in the book. In this Podcast Episode In this podcast episode we share four chapters from the […]