Book Reviews

Book Rapper Review : What Would Google Do?

The Book Jeff Jarvis; What Would Google Do?; Collins Business, HarperCollins; New York; 2009. Précis This book has two distinct…

15 years ago

Book Review : The Wisdom of Crowds

The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005, ISBN: 0-385-72170-6, 284 pages. Précis The lone…

15 years ago

Smart Growth: The Twit Rapper Movie

You’ve read the tweets in  our previous blog post now see the movie… Adam Penenberg's Viral Loops and Andy Sernovitz's…

15 years ago

Smart Growth: A Summary in 26 Tweets N-Z

Here's the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers…

15 years ago

Smart Growth: A Summary in 26 Tweets A-M

Here's the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from:…

15 years ago

Book Rapper Review: Word of Mouth Marketing

The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition,…

15 years ago

Book Rapper Review: Viral Loops

The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t…

15 years ago

Book Rapper Review : Linchpin

Book Rapper Book Review : Linchpin Previouslyhttp://www.bookrapper.com/2010/04/purple-you-your-new-career.html The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010. Précis…

15 years ago

Book Review: The Starfish and the Spider

Book Review: The Starfish and the Spider Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable…

15 years ago

Book Review: Don’t Picture Me Naked

Book Review: Don’t Picture Me Naked by Michelle Bowden How long does it take to write a book? I wrote…

15 years ago