Book Rapper

Marketing Trends – Cheap or Best

This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend…

10 years ago

Marketing Trends: Scarce or Abundant

This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend…

10 years ago

Strengthen and Outsource

Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball…

10 years ago

Marketing Trends – Attract the Interested

Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball…

10 years ago

Marketing Trends – Big Idea

What's the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book…

10 years ago

The History of Marketing Messages

The marketing message is evolving. The pendulum is swinging from the ‘many’ to the ‘one’ and back again. If you’re…

10 years ago

Communication or Conversation?

All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth.…

10 years ago

The Lean Startup Review

The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New…

10 years ago

The Conversational Organisation

Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing…

10 years ago

Five Ways to Join a Conversation

Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a…

10 years ago