Be more successful with your branding by learning from cults and how to build a community.
This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands.
Brand Worship 1 The Culting Edge
What happens when a familiar pattern makes us too certain about what we're seeing? In…
When I was studying in the US, after my friends went to bed on Friday…
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying…
What happens when the way you’ve learned to succeed is no longer a way you’re…
Several decades ago I was on a bus trip winding through the Black Hills of…
Put a group of successful, educated adults into a training room and something strange can…