Be more successful with your branding by learning from cults and how to build a community.
This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands.
Brand Worship 1 The Culting Edge
During the last few years of Dad’s dementia, when Mum and I would visit him…
Most people think experience is about knowing more. But what if its greatest gift is something…
My Dad died a couple of years ago after living with dementia. He went from someone…
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…
When two people are standing side-by-side watching the same event, is our experience the same?…