Categories: Book RapperCult-like

Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 1, The Culting Edge highlighting:

  1. The Cult Paradox
  2. More of Me
  3. Brand Devotees
  4. The Brand Arrow

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw,…

1 week ago

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

2 weeks ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

4 weeks ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

1 month ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

1 month ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

1 month ago