Categories: Book RapperCult-like

Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 1, The Culting Edge highlighting:

  1. The Cult Paradox
  2. More of Me
  3. Brand Devotees
  4. The Brand Arrow

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

What is a Manifesto? 5 Everyday Manifesto Examples

What is a manifesto, and how can you use this in your daily life to…

2 days ago

Manifesto Writing Changed My Business Forever (My Story)

I realised I had a problem working with my clients. It wasn't a fatal flaw,…

3 weeks ago

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

4 weeks ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

1 month ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

2 months ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

2 months ago