Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…