If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.
Here’s RAP 2, exploring three elements of your ‘Cause’:
View more Microsoft Word documents from Geoff Mcdonald.
Are you struggling with direction and clarity in your business? Without this, it’s easy to…
What’s the best way to write a design manifesto? Previously, I shared four types of…
Is the art of Intentional Living the secret to your best life? And how can…
Can you stick to your values for 28 days? I took on a core values…
Knowing your Personal Core Values is good. But how do you turn your Core Values…
I need to change my core values because they don’t reflect the Universal Human Values.…