If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.
Here’s RAP 2, exploring three elements of your ‘Cause’:
View more Microsoft Word documents from Geoff Mcdonald.
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…