Valerie Khoo
Power Stories: The 8 stories you must tell to build an epic business
John Wiley & Sons, Australia, 2013.
PS: I bought my book last year, it was published in 2012, even though the books says 2013.
Stories connect human beings. And, therefore connect customers to your business. Writing and sharing your business stories is crucial to your content marketing and building relationships with your customers.
An action guide for writing your key business stories. Start with your creation story – why did you start your business? Include your passion piece, customer story, pitch, product story, your leadership philosophy and your media story.
Anyone in business wanting to connect with your customers. Particularly, anyone with a website, doing Content Marketing and Social Media. Do get my point? Let me repeat this… Anyone in business…
A kick up the butt to get my stories out there. Thanks for the reminder Valerie!
[easyazon-link asin=”1118387511″ locale=”us”]Buy Power Stories on Amazon[/easyazon-link]
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…
If you want to move from corporate insider to industry icon, then you need to…
Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…
How do you monetize your expertise and turn decades of experience into a legacy and…
Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…