Valerie Khoo
Power Stories: The 8 stories you must tell to build an epic business
John Wiley & Sons, Australia, 2013.
PS: I bought my book last year, it was published in 2012, even though the books says 2013.
Stories connect human beings. And, therefore connect customers to your business. Writing and sharing your business stories is crucial to your content marketing and building relationships with your customers.
An action guide for writing your key business stories. Start with your creation story – why did you start your business? Include your passion piece, customer story, pitch, product story, your leadership philosophy and your media story.
Anyone in business wanting to connect with your customers. Particularly, anyone with a website, doing Content Marketing and Social Media. Do get my point? Let me repeat this… Anyone in business…
A kick up the butt to get my stories out there. Thanks for the reminder Valerie!
[easyazon-link asin=”1118387511″ locale=”us”]Buy Power Stories on Amazon[/easyazon-link]
I recently rewatched the movie Moneyball. On the surface, it looks like a story about…
Where does intuition actually come from? And what does it feel like when you just…
Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else.…
Recently, I posted an article on LinkedIn, What an Assassin Taught Me About Experience. In…
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…
It takes years to become a master. But is the amount of time the crucial…
