Valerie Khoo
Power Stories: The 8 stories you must tell to build an epic business
John Wiley & Sons, Australia, 2013.
PS: I bought my book last year, it was published in 2012, even though the books says 2013.
Stories connect human beings. And, therefore connect customers to your business. Writing and sharing your business stories is crucial to your content marketing and building relationships with your customers.
An action guide for writing your key business stories. Start with your creation story – why did you start your business? Include your passion piece, customer story, pitch, product story, your leadership philosophy and your media story.
Anyone in business wanting to connect with your customers. Particularly, anyone with a website, doing Content Marketing and Social Media. Do get my point? Let me repeat this… Anyone in business…
A kick up the butt to get my stories out there. Thanks for the reminder Valerie!
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