Brand Metaphor

11 years ago

One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader…

How to Write Better

11 years ago

Recently, I’ve had a few people comment on my blog writing. And, mostly it’s been favourable. Generally, the comments suggest…

Six Keys to Deliberate Practice

11 years ago

What are the key things that separate the best from the rest? If you said ‘practice’ then you’re half-right. In…

The Gift Culture

11 years ago

The Obama Poster When Shepard Fairey created the Obama Hope poster he set out to make some money and support…

Everyday Declarations

11 years ago

One of the core elements of a manifesto is the power of the declaration. When I share this with people…

Your Brand Flavour

11 years ago

How do you attract a loyal customer base who are more than happy to sing your praises to anyone who…

Australia and Ideas Marketing

11 years ago

Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea…

Alexandra Watkins, Hello My Name Is

11 years ago

The Book Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014.…

How to Overcome Distractions

11 years ago

Over the past couple of weeks, the words have just been flowing. I feel like I’ve written some of my…

Shawn Achor, Before Happiness

11 years ago

The Book Shawn Achor, Beyond Happiness: The 5 hidden keys to achieving success, spreading happiness and sustaining positive change, Crown…