This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In…
The Books Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated - A special issue double act! The Big Idea…
How to Build a Powerful Brand Brands provide meaning for people because they stand for something - they represent a…
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The…
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The…
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House;…
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a…
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning…
The Book Barry Libert and Jon Spector and thousands of Contributors, We Are Smarter Than Me: How to Unleash the…
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from…