Geoff McDonald

Are you Focussing on the Wrong Thing?

A Fitness Trap I've just come back from the gym. I'm a gym-junkie. I go 4-5 times a week. And,…

13 years ago

Book Review: The Impact Equation

The Book Chris Brogan and Julien Smith The Impact Equation: Are you making things happen or just making noise? Portfolio,…

13 years ago

The Key to Brand Success

After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom!…

13 years ago

Three Simple Things to do to Create a Great Brand

Warning: Rant ahead! I'm sitting at the airport writing this. It's not even 9am and already my day has started…

13 years ago

Gary Vaynerchuk on Content Marketing

Here's a short sharp video from Gary Vaynerchuk on Content Marketing... http://youtu.be/aXCelso9daA A couple of key points to reinforce: Marketing…

13 years ago

Your Content Marketing Questions Answered

Do you ever wonder that you're not doing the thing you should be doing? Or that thing you've been working…

13 years ago

How to Attract Willing Followers – Slideshow

This slideshow is derived from the Book Rapper version of James Kouzes and Barry Posner's best selling book: The Leadership Challenge.…

13 years ago

How Content Marketing Works

Previously, we defined 'What is Content Marketing?' Now, let's see how it all works with an example. Google Search Recently,…

13 years ago

What is Content Marketing?

It seems that everyone is talking about content and content marketing. Here's my take on what these terms mean and…

13 years ago

The Ultimate Content Marketing Case Study

Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is…

13 years ago