Geoff McDonald

Four Levels of Being Accountable

I’m currently reading Peter Cook’s book The New Rules of Management. It’s about implementation and how to get things done.…

11 years ago

Reading Books

Seth Godin If you follow my blog you probably know that I follow Seth Godin’s blog. And we’ve talked about…

11 years ago

The Ten Best Books

Recently, I announced to my email friends that I was making a shift from working with business experts to working…

11 years ago

What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have…

11 years ago

The Three Essential Change Points

As a business consultant, I’m well aware the reason that my job is to create change for my clients. If…

11 years ago

Marketing Trend: No Gatekeepers

This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously…

11 years ago

Keith Keller – Crack the Twitter Code

Do you get Twitter? And, I don’t mean do you know what it does. Instead, I mean do you get…

11 years ago

Marketing Trend – Consumers Louder

This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously…

11 years ago

Marketing Trend – Consumers Talk 2

This is marketing trend #12 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously…

11 years ago

Marketing Trend: Consumers Talk

This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously…

11 years ago