Geoff McDonald

F1 Innovation

Innovation Winners and Losers Formula One motor racing is a hotbed for innovation. As a spectator you literally are able…

11 years ago

My All-Time Favorite Book

When people find out that I write Book Rapper and then how many books I read (over 500 in the…

11 years ago

14 Marketing Trends for Thriving in the Digital Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have…

11 years ago

Overcome Content Saturation

The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via…

11 years ago

Four Levels of Being Accountable

I’m currently reading Peter Cook’s book The New Rules of Management. It’s about implementation and how to get things done.…

11 years ago

Reading Books

Seth Godin If you follow my blog you probably know that I follow Seth Godin’s blog. And we’ve talked about…

11 years ago

The Ten Best Books

Recently, I announced to my email friends that I was making a shift from working with business experts to working…

11 years ago

What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have…

11 years ago

The Three Essential Change Points

As a business consultant, I’m well aware the reason that my job is to create change for my clients. If…

11 years ago

Marketing Trend: No Gatekeepers

This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously…

11 years ago