Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea – your promise, the cause you stand for, the beliefs you hold dear. Then you build this idea into existence in a range of different forms so people can live your idea every day. It’s an idea that can be applied to any situation.
Following on from our previous blog post for Australia Day, here’s a podcast version applying the Ideas Marketing framework to Australia. We discuss:
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