This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences.
Your challenge is to take these principles and become the Apple of your industry.
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real
Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you