4 Tell Your Story

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential CampaignPart 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Social Media is a vehicle for telling ongoing stories.

To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

February 1, 2026
Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

January 26, 2026
Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet,

January 21, 2026