John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010.
Précis
A hands-on guide to have your customers generate new business leads on your behalf.
Features
• Examples galore : pluck the ones that work best for your situation.
• Practical : apply this in the next hour…
• Low or no cost solutions.
Benefits
• Systematic : apply it to build a better business.
• Comprehensive and open-ended : deepen the value you gain from this book over time.
• Simple and effective : Content Marketing strategies by someone who does it very well.
Who’s It’s For
Anyone want more business leads? Aimed at small business, suitable for all business.
About the Author: John Jantsch
John Jantsch is a small business marketing expert.
• His central belief is that marketing is best approached as a system.
• Author of the best selling book and coaching network Duct Tape Marketing.
• Writes a popular blog, presents ‘must listen’ podcasts and is a sought after conference speaker and webinar presenter.
• John also has a strong social media influence.
• Book Website • Author’s Website
• John Jantsch on Twitter
For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place of a comic book. Since then, it is been a
June 29, 2026
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we
June 24, 2026
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving himself. Then he lost everything. In this excerpt from On Experience,
June 20, 2026
Cookie Consent
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
(Affiliate Link)
