Categories: Book Rapper

22 Provide Training

Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided multiple layers of training for supporters.

Training your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate conversations. For instance, Obama trained his supporters in how to respond to Clinton followers. In other words, teach your advocates how to defend your brand. This can be done through:

  1. Step-by-step video tutorials
  2. Downloadable guides
  3. Other material accessible from your website, blog or iPhone app.

Action : Provide the resources for your supporters to contribute more powerfully.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

3 days ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

1 week ago

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

3 weeks ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

4 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

1 month ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

1 month ago