Book Review: Business Model Generation
The Book Business Model Generation by Alexander Osterwalder (left) and Yves Pigneur (right). Co-Authors Yves Pigneur was Alexander’s PhD supervisor. And, this book was born out of that collaboration. Co-created with 470 practitioners from 45 countries. Who is it For? To quote the book cover: “Visionaries, game-changers and challengers striving to defy outmoded business models and […]