Google Think: How to Survive, Thrive and Jive in the Digital Economy
Google Think: How to Survive, Thrive and Jive in the Digital EconomyThe Latest Book Rapper issue ‘Google Think’ is now available at our website: www.BookRapper.com The BookJeff Jarvis, What Would Google Do? Speed RAP A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…Google […]
The Top 10 Internet Moments of the Decade
The Top 10 Internet Moments of the Decade (Source: The Age) What are the most influential internet moments of the decade? The Webby Awards are happening again and they’re reviewing the noughties decade with their top 10 of internet moments. Here’s the list: Craigslist online classified site expands outside San Francisco (2000) The launch of […]
A Short History of Branding: A Soap Story
Once upon a time in a small village, a local soap maker produced his wares and sold them out of his own front door. For the other locals in the town this was a godsend. After their weekly bath you could hear them sing, ‘Clean at last! Clean at last!’ As the village became a […]