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Archive | May, 2009

Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox…

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My Blogging Heroes

The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them…

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