Categories: Book Rapper

20 Leverage Creativity

Part 20 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign let supporters create things and express themselves

Obama’s Social Network MyBO was not just about having a place to congregate. Tools were provided for individuals and groups to express themselves. They could create their own webpage, blog, directory, electronic mailing list, collective activity index and fundraising meters. 35,000 groups created their own home page. For users this made their fundraising and campaign experience a shared one, more meaningful and allowed them to feel part of the community. For campaign managers they could more easily keep in touch, listen to what was happening and provide support and feedback.
Action : Give people the tools to create and express themselves. Then give them the space, freedom and permission to use them in their own way.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

1 week ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

3 weeks ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

4 weeks ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

1 month ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

1 month ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

1 month ago