A lot of experienced professionals think their biggest problem is visibility.
They think they need to:
They feel pressure to be seen.
But most of the time, visibility isn’t the issue.
What people are really experiencing isn’t invisibility. It’s uncertainty.
They’re not sure how to explain what they do anymore.
They’re not sure what they stand for now.
So they assume the solution is more exposure. More noise.
But noise and clarity aren’t the same thing.
The advice out there sounds something like this:
And when that doesn’t work, the conclusion is usually:
“I’m not visible enough.”
I’ve been in that loop myself.
There was a period where I kept telling myself I should be posting more – on my blog here, on LinkedIn, on YouTube.
Not because I had something new to say, but because it felt like that’s what visibility required.
But noise and clarity aren’t the same thing.
Think of this like a foghorn.
A foghorn is loud. It makes a lot of noise.
But it doesn’t give direction. It doesn’t tell ships where to go.
It just announces anxiety into the fog.
A lot of visibility efforts look like that.
Now compare that to a lighthouse.
A lighthouse doesn’t move. It doesn’t chase ships.
It doesn’t shout. It stands still. And it shines.
Its job isn’t to get attention.
Its job is to be clear and reliable in one place.
And ships that need it adjust their course.
This is the difference most experienced professionals miss.
A foghorn approach sounds like:
A lighthouse approach sounds like:
People don’t follow volume. They follow signal.
Visibility isn’t something you manufacture. It’s a byproduct.
It happens when:
When people understand what you’re about, they don’t need convincing. They remember you.
This is why everything we’ve talked about so far matters.
Until those things are clear, more visibility just amplifies confusion.
So if you’re tired of trying to be louder, pause.
You need clarity that holds.
Lighthouses don’t chase ships. They stand still and shine. And the right ships notice.
For more on The Myths of Experience and how to monetize your expertise, read these blog posts next:
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