6 Video Your Story into Life

Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Part 6 of 27 Social Media Lessons From Barack Obama's Presidential CampaignUse Video to Document and Share

Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos, 162,000 YouTube subscribers, 20 million views, one billion minutes of footage plus a donate button. Three key types of video were used: (1) Live Streaming (2) Campaign Generated and (3) User Generated.

Video Value

  • Use bite-size chunks under 5 minutes,
  • let content be remixed with soundtracks and photos,
  • allow comments,
  • link back to the original,
  • embed on your blog and Facebook.
  • Beware: Video extends the news cycle keeping both good and bad issues around for longer.

Action : Use Video to document what you do and share it via your blog.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is

Why Your Corporate Experience at 45 is Actually Your Secret Weapon

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those at 30. But here’s what the data didn’t catch —

From Corporate Insider to Industry Icon in three steps

If you want to move from corporate insider to industry icon, then you need to know how to leverage your expertise. But here’s the problem: