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Tag: Think Different

Build a Brand Like Apple: How to Write a Powerful Manifesto

Build a Brand Like Apple - How to write a manifesto

Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think about creativity: Think Different. If you’re an expert, consultant or coach trying to build a brand that stands out, you don’t need a massive marketing budget. You need a clear […]

Apple: Here’s to The Crazy Ones…

Context This Apple manifesto began as a series of television and print commercials back in 1997. It was created by the advertising agency TBWA/Chiat/Day. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And […]