The Two Types of Self Promoting Products (2)
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with each other. Your product can be designed to be self-promoting as they are used. Some products have this built in without the need to think about it. For instance: ? […]
The Two Types of Self Promoting Products (1)
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation […]