Rahaf Harfoush

10 Define the Conversation

Part 10 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama defined what to talk about, what not…

14 years ago

Social Media Lesson 9 Analyse Everything

Part 9 of 27 Social Media Lessons From Barack Obama's Presidential Campaign The Obama Campaign systematically tested everything. Every email,…

14 years ago

8 Create Frequent small Campaigns

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's two year campaign was broken into smaller…

14 years ago

7 Measure Engagement

Part 7 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign focused on Activity and Engagement. The…

14 years ago

6 Video Your Story into Life

Part 6 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Use Video to Document and Share Video was…

14 years ago

5 Blog To Share and Include

Part 5 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Lead With Your Blog Your blog is your…

14 years ago

4 Tell Your Story

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Social Media is a vehicle for telling ongoing…

14 years ago

3 Focus on What Matters

Part 3 of 27 Social Media Lessons from Barack Obama's Presidential Campaign Obama's campaign was very clear on what was…

14 years ago

2 Design For Consistency

How to Build a Global Brand Barack Obama's Presidential Campaign in 2008 is a great example of how to build…

14 years ago

1 Marry Campaign and Structure

Part 1 of 27 Social Media Lessons from Barack Obama's Presidential Campaign The structure of your campaign reflects the values…

14 years ago