Pricing

Why Your Offer Is a Translation Problem (Not Pricing)

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell.…

4 weeks ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System.…

6 months ago

Can a Book Summary Be Worth More than The Book?

I've been having some interesting conversations with people about books. Or more specifically, the value and pricing of books. All…

14 years ago