Why Your Personal Brand Fails Without This One Thing
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the twist: the problem isn’t your LinkedIn profile. And it’s not your elevator pitch. The real reason your personal brand fails is because you’re missing this one thing—and once you add […]
The Real Reasons 45+ Leaders Are Abandoning Corporate Life
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is not 20-year-olds or 30 or 40-year-olds. It’s people aged 55-64. (Source: Senior Entrepreneurship in Australia) But why is this happening? What does the research tell us? ? Today, we’ll look at […]
11 Origin Story Examples – How to Tell Your Brand Story
Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things began. Peter Parker became Spiderman when he was bitten by a genetically enhanced spider. This game him superhuman strength and speed plus the ability to create a spider web and […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]