Why Visibility Isn’t Your Real Problem
A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder show up everywhere They feel pressure to be seen. But most of the time, visibility isn’t the issue. ? The pressure to post more and be louder What people are really experiencing isn’t invisibility. It’s uncertainty. […]
Build a Brand Like Apple: How to Write a Powerful Manifesto
Apple didn’t just build products. They built a movement. And it all started with a manifesto — two simple words that changed how we think about creativity: Think Different. If you’re an expert, consultant or coach trying to build a brand that stands out, you don’t need a massive marketing budget. You need a clear […]
The Clever Content Creation Way to an Expert Personal Brand
If you want to attract your ideal clients, you need to build an expert personal brand. But how do you do that? And specifically, how do you do that through content creation? In this post, I’ll share three principles, three examples and ten big tips to help you create your expert personal brand so you […]