Tag: Niches

Why Smart Professionals Can’t Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not that you’re unfocused. It’s not that you’re behind. And it’s definitely not that you lack value. The real problem is this: You’re trying to describe your work from the wrong position. And I […]

14 Marketing Trends for Thriving in the Digital Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]