Why Your System Is Your IP
Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you have a repeatable way of solving a problem, you already have it. What most people haven’t done… is name it. ? The myth about intellectual property IP isn’t legal paperwork first. It’s not […]
You Don’t Need a New Career. You Need a Name
Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all the time. And that confusion is what makes career transitions feel exhausting. When people say, “I think I need a new career,” what they’re usually really saying is: “I don’t know how to […]
How to Create Your Signature System in 7 Steps
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]