Tag: Naming

You Don’t Need a New Career. You Need a Name

Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all the time. And that confusion is what makes career transitions feel exhausting. When people say, “I think I need a new career,” what they’re usually really saying is: “I don’t know how to […]

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]