Tag: Metaphors

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas Architect, and I help professionals design and build frameworks that last — just like an architect creates a building that stands the test of time. In the next few minutes, […]

What is Ideas Architecture? [For Thought Leadership]

What is ideas architecture? If you’ve come here to get ideas for building or creating architecture, you’ve come to the wrong place. This post is not for architects, it’s much bigger than that. Ideas Architecture is the key to how you lead with your ideas. It’s the key to how you earn money from what […]