How to Thrive in the Digital Marketing Era

A quick review of Seth Godin’s book Meatball Sundae… The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with […]

Do Facebook Friends Count?

I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]

Meatball Sundae – The New Marketing by Seth Godin

Seth Godin - Short Blog Posts

What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]