Tag Archives | Marshall McLuhan

Marshall McLuhan - The Medium is the Massage

My All-Time Favorite Book

When people find out that I write Book Rapper and then how many books I read (over 500 in the past 12 years!) the inevitable question is: Which one is your favourite book of all? Whilst, it’s difficult to choose a favorite, there is one that stands out for me because it is impacted me…

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Book Rapper Context: Movies and Blogs

Have you ever wondered where the word ‘movie’ comes from? Usually, when something new is invented, it takes the name of some thing that exists, something that is already familiar to us. For example, the internet was once called an ‘information superhighway’. The ‘car’ was the ‘motor car’ which came from ‘motor carriage’. Before that,…

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Community: An Update to the Update

In my previous post I suggested that one of the hot trends at the moment was around ‘community’. I stick with that assertion and let me clarify it a little further… Communities, tribes, clusters have been around for yonks. They’re not new. Living in a cave with a couple of families was probably our first…

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