Why Your Offer Is a Translation Problem (Not Pricing)
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real issue. They don’t have an offer problem – they have a translation problem. They know what they do – they just haven’t worked out how to make it legible to […]
The Myths of Experience – Overview
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the banner of The Myths of Experience. ? Most channels chase topics. This one has been circling a tension. If you’re new here, you might notice something quickly. This channel doesn’t […]
How to Define Your Expertise
How to Define Your Expertise Being able to define your expertise and your strengths clearly and simply is super important for you to make good choices about what to focus on. Here we discuss how to define your expertise and the key to developing it. Previously we reviewed Rework by Jason Fried and David Heinemeier […]