Ten of the Best YES Manifesto Examples
All of these manifesto examples are about one thing: change. But what sort of change do you want to make? There are two basic types of change. You’re either saying NO to something or YES to something. You might also think of this as away from (I don’t want that) and toward (I do want […]
Ten of the Best NO Manifesto Examples
Manifestos are about change and there are two types of change. You’re either saying ‘Yes’ or ‘No’ to something. Today I share ten Manifesto examples that say NO. It will help inspire you to write your manifesto. Plus, I share a simple two-step strategy to help you write your NO Manifesto. 1 Yvonne Rainer, No […]
How to Write a Manifesto – 9 Questions, 9 Manifesto Examples
How to write a manifesto How to write a manifesto, create a vision or define your brand? You answer these nine questions. The key is to find the right angle – the viewpoint that helps you stand up for what you believe in and stand out in the noisy marketplace. You do want to be […]
Your Design Strategy
Your Organisational Design Strategy Do you have a design strategy for your organisation? What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. A key Apple strategy is […]
The Apple Manifesto
Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some powerful examples of corporates doing it well. And, the best place to start is with one of the most profitable companies on the planet: Apple. In my eyes, the Apple […]
How to Be the Apple of Your Industry
In this Book Rapper episode we discuss an important business book. Today we’re talking about Apple, and how to be the Apple of your industry. This is episode 034 of the Ideas Architect Podcast. Our Topic: Apple Design Our episode today is derived from the fabulous book Design Like Apple by John Edson. John is […]
How to be the Apple of Your Industry
How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]
How to Become the Apple of Your Industry
This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry. How to Become the Apple of Your Industry from Geoff McDonald
The Secret to Apple’s Success – Five Books
Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]
Three Ways to Initiate Your Customers
One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]