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Geoff McDonald

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Geoff McDonald

Recent Posts

Why Your Offer Is a Translation Problem (Not Pricing)

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…

1 day ago

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you…

1 week ago

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…

2 weeks ago

Why Selling Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like:…

2 weeks ago

The Myths of Experience – Overview

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…

3 weeks ago

Why Visibility Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is visibility. They think they need…

4 weeks ago