Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.
As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path.
The Long Tail (see Book Rapper Issue 1) showed that the economics of the web and digital products extends the potential for profit from mega-hits to micro-niches.
The previously unprofitable is now viable and there is virtually a market for everything.
‘Free’ zeroes in (sic!) on the web dynamics of digital distribution. If a product costs nothing to distribute then it can be given away to entice an audience.
The obvious question is… “If your product becomes ‘free’ then how do you make money?”
Here’s four FREE strategies for you to consider…
PS: No, I don’t think Anderson’s book will be free, although it should be to prove his point. Seth Godin’s first book showed that ‘free’ works. Seth built a huge following by giving away his book in digital form and was still able to make some good sales when the book when physical some time later.
Some Resources
“Free” article as published in Wired Magazine
3 minutes of Chris Anderson on YouTube (video)
Cory Doctorow connects ‘Free’ and ‘The Long Tail’
Chris Anderson’s blog
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