A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing.
In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with you how to create your manifesto in two simple steps.
Learn how to create a fast and compelling way to position your expertise and own the conversation in your marketplace with our two-step method for creating your manifesto.
As examples, we share Martin Luther King’s I Have a Dream speech and Apple’s famous ad We are the Crazy Ones to highlight both a social movement manifesto and a corporate manifesto.
Podcast: Play in new window | Download | Embed
Subscribe: RSS
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…
If you want to move from corporate insider to industry icon, then you need to…
Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…
How do you monetize your expertise and turn decades of experience into a legacy and…
Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…