A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing.
In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with you how to create your manifesto in two simple steps.
Learn how to create a fast and compelling way to position your expertise and own the conversation in your marketplace with our two-step method for creating your manifesto.
As examples, we share Martin Luther King’s I Have a Dream speech and Apple’s famous ad We are the Crazy Ones to highlight both a social movement manifesto and a corporate manifesto.
Podcast: Play in new window | Download | Embed
Subscribe: RSS
What is a manifesto, and how can you use this in your daily life to…
I realised I had a problem working with my clients. It wasn't a fatal flaw,…
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…
If your signature system doesn’t have all seven of these qualities, you’re leaving money on…
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…
Are you pouring your expertise into your business, working harder every year… but still feel…