A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing.
In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with you how to create your manifesto in two simple steps.
Learn how to create a fast and compelling way to position your expertise and own the conversation in your marketplace with our two-step method for creating your manifesto.
As examples, we share Martin Luther King’s I Have a Dream speech and Apple’s famous ad We are the Crazy Ones to highlight both a social movement manifesto and a corporate manifesto.
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The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…
If you have 20 or 30 years of experience and you still can’t explain what you…