Why Your Expertise Needs a Shape

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet, they still struggle to explain, package, or scale that value. That’s usually not a confidence problem. It’s a shape problem. ? The hidden frustration experienced professionals feel What I see […]

Why Selling Isn’t Your Real Problem

Why Selling Isn't Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I don’t like selling myself.” “Selling just doesn’t feel like me.” But most of the time, selling isn’t the real issue. ? Why Selling Feels Awkward I used to say exactly that. Not because I didn’t […]

The Myths of Experience – Overview

The Myths of Experience

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the banner of The Myths of Experience. ? Most channels chase topics. This one has been circling a tension. If you’re new here, you might notice something quickly. This channel doesn’t […]